Hello friends, let’s learn today in this post What is SEO, How to do SEO, How do you do search engine optimization, What is SEO in Digital Marketing, How to do SEO, How to do SEO for Website, How to Do SEO for Blog, blog SEO optimization, blog site ranking, blog search engine optimization
Do you want to become a successful blogger? Do you want to rank your website on Google? If yes, then it is very important for you to know what is SEO and why it is important. So that you can do SEO of your blog properly.
Do you know that there are more than 40 lakh blog posts on Google every day? Out of which only 10% blog posts are able to rank on Google. And only 1% of them are able to rank on the 1st page of Google. So friends competition is very high but it is not impossible.
What is SEO and why is it important for a blog? The simple answer is SEO is the life of blogging. Because if you want to write any good article, if your article is not ranked properly, then the chances of getting traffic in it are negligible. In such a situation, all the hard work of the writers goes into the water.
In today’s digital age, if you have to come in front of people, then online is the only way where you can be present in front of crores of people simultaneously.
If you want here, you can be present through the video itself or you can reach out to the people through your written content. But to do this, you have to come to the first pages of Search Engines because these are the pages that visitors like and trust more.
But reaching here is not that easy task because for this you have to do SEO of your articles properly. Meaning that they have to be optimized properly so that they can rank in the search engine. And its process is called SEO. Wherein in today’s article, what do we call SEO?
Today I will give you very important information related to SEO in this article, which you may not have read anywhere. I am going to share this information with you based on my own experience. Like What is SEO, right How to do SEO, on-page, off-page technical seo, keyword research, etc. So it is very important that you read and understand the whole article very carefully.
What is SEO
SEO (Search Engine Optimization) is a composite of more than 200 ranking factors of Google. By which Google determines which article is shown first and which one is shown last.
What is the Full Form of SEO?
Full From SEO is “Search Engine Optimization”.
Can you rank only on Google through SEO?
No, this is absolutely wrong. If you do SEO of your article well, then you can rank on 15 more Search Engines besides Google’s alternatives like Yahoo, Bing, Yandex. Even though you will get less traffic on these search engines, you will definitely get it.
Have you still not understood what SEO is? So let me try to explain you with an example.
Suppose you did a keyword search on Google that “What is SEO” Now Google recommends some search results to you.
The result which is ranking at No.1st has optimized its content SEO very well. So that when any person searches “What is SEO”, Google will show you this content as the best.
I think now you must have understood a little bit about SEO. And even if you have not understood, then you will definitely understand after reading further.
Why SEO is Important for Your Blog Post?
If you give exam without preparation will you ever be able to pass? No, that’s why SEO is very important to rank any website.
When any person searches anything on Google, then Google shows it first in whichever blog post the information related to it has been shown well, assuming that search query basis. It is not important to write only about that topic. It should be written in such a way that Google can understand its meaning better.
Learning SEO is not a big task like breaking a mountain, you just have to keep some important things in mind while writing content, which I am going to tell you further. Once you have learned SEO well, then you can not only help your blog but also help others to get the blog ranked.
Do not make any mistake to think that immediately after learning SEO, you write any content and it will be ranked. You also have to practice it, only then you will get good results in the long term.
Let us try to understand the importance of SEO (Search Engine Optimization) a little more deeply.
- Most people search on Google to know the answers to their questions, so if your blog ranks at the top of those results, then your chances of clicking on your blog will increase by 31.7%.
- Organic search results 100% depend on SEO. All search engines choose only through SEO, which result should be shown to the user first so that he can be satisfied.
- Always No. in search results. By ranking at 1st, the user starts treating the website as a trusted brand. That’s why if you put No. If you are also ranking on 2nd then he will click on your result only.
- If your website ranks at No.1st on Google and if your content is strong, then the user also shares it on social media, which increases your following on social media like Facebook, Twitter, and Instagram.
- It is obvious that if your blog ranks on the top on Google, then the traffic of your website will also increase a lot.
- If you are selling any goods on your website and you have written a great SEO optimize blog post for it, then the chances of the reader buying that item greatly increase.
You must be wondering whether only SEO is necessary for Google.
But this is wrong. You will rank on the top by doing SEO, but if your content is not strong, then Google slowly starts decreasing the ranking of your blog posts. Google does this on the basis of the data received by your readers. That is why along with SEO, you also have to pay attention to the quality of your content.
Let us now try to understand the types of SEO.
Types Of SEO (3 Important Types)
Did you also know till now that there are only two types of SEO, on-page and off-page?
This information is wrong as well as true, how?
About 7 to 8 years ago there were 2 types of SEO, but as Google upgraded itself, new types of SEO also came. Currently there are 3 types of SEO:
But still some people know about only two types of SEO. Although he would know about technical SEO, but he does not consider them as a type of SEO.
I believe that On-Page and Off-Page SEO is the most important but without technical SEO, you are Google’s No. Can’t even rank on 1st result. So that is why technical SEO is also very important.
1. What is On-Page SEO
On page SEO work is done in your blog. This means to design your website properly which is SEO friendly.
Using the template in your website by following the rule of SEO. Writing good content and using good keywords in them which are most searched in search engines.
Using keywords in the right place in the page like title, meta description, using keywords in the content makes it easy for Google to know on whom your content is written and helps to rank your website on Google page quickly. Due to which the traffic of your blog increases.
How to do On Page SEO
Here we will learn about some such techniques, with the help of which we will be able to do On Page SEO on our blog or website in a good way.
1. Website Speed
Website speed is a very important link from the point of view of SEO. It has been found from a survey that any visitor stays on a blog or website for at most 5 to 6 seconds.
If it does not open within this time, then it leaves it and migrates to another. And this is also applicable for Google because if your blog does not open soon then a negative signal reaches Google that this blog is not that good or it is not very fast. So keep your site speed as good as possible.
Here I have given some important tips by which you can speed up your blog or website:
- Use simple and attractive themes
- Don’t use too many plugins
- Keep the size of the image to a minimum
- Use W3 Total cache and WP super cache plugins
2. Navigation of the Website
It should be easy to move around in your blog or website so that no visitor and Google have any problem in going from one page to another. The more smooth the navigation of the website, the more any search engine will also have the ease to navigate the site.
3. Title Tag
Make the title tag very good in your website so that if any visitor reads it, then click on your title as soon as possible, this will also increase your CTR.
How to make good title tag: Do not use more than 65 words in your title because Google does not show title tag in google searches after 65 words.
4. How to Write the URL of the Post
Always keep the url of your post as simple and short as you can.
5. Internal Link
This is a great way to rank your post. With this you can interlinking your related pages with each other. With this, all your interlinked pages can be ranked easily.
6. Alt Tag
Make sure to use images in the post of your website. Because you can get a lot of traffic from images, so while using the image, do not forget to put ALT TAG in it.
7. Content, Heading and Keyword
As we all know about the content that this is a very important link. Because Content is also called King and the better your content, the better the site will be valued. Therefore, write content of at least more than 800 words.
With this you can also give complete information and it is also good for SEO. Never steal or copy content from anyone else.
Heading: Special care should be taken of the headings of your article as it has a great impact on SEO. The title of the article is H1 and after that you can nominate the sub headings with H2, H3 etc. With this, you must use the focus keyword.
Keyword: Use LSI Keyword while writing your article. With this you can easily link people’s searches. With this, BOLD important keywords so that Google and visitors know that these are important keywords and their attention will be attracted towards it.
These were some points about some information about On-Page seo.
2. What is Off-Page SEO
All the work of Off Page SEO is done outside the blog. In Off page SEO, we have to promote our blog, like going to many popular blogs, commenting on their article and submitting the link of our website, we call it backlink. The website benefits a lot from backlinks.
Make an attractive page of your website on social networking sites like Facebook, Twitter, Quora and increase your followers, this has the chances of increasing more visitors to your website.
In big blogs which are very popular, submit guest post on their blog, this will allow visitors to their blog to know you and traffic will start coming to your website.
How to do Off Page SEO
Here I will tell you about some Off Page SEO Techniques which will prove to be very useful for you later.
1. Search Engine Submission: Your website should be submitted properly in all search engines.
2. Bookmarking: The page and post of your blog or website should be submitted in the website with Bookmarking.
3. Directory Submission: Your blog or website should be submitted to a directory with a popular high PR.
4. Social Media: Create a profile on your blog or website page and social media and add a link to your website like Facebook, twitter, LinkedIn
5. Classified Submission: You should advertise your website for free by going to the Free Classified Website.
6. Q & A site: You can ask any question by going to the question and answer website and you can put a link to your site.
7. Blog Commenting: You can comment in their posts by visiting the blog related to your blog and put a link to your website (the link should be placed where the website is written)
8. Pin: You can post the image of your website on Pinterest, this is a very good way to increase traffic.
9. Guest Post: You can do guest post by visiting the blog related to your website, this is the best from where you can take do-follow link and that too in the right way.
What is Technical SEO
The technical SEO of any website is completely different from its content, in which you make your website easy for Google. So that Google can crawl your website as quickly as possible.
There are many complicated technical things in the technical seo of any website, which beginner bloggers cannot understand at all. That is why it is very important to learn technical SEO, otherwise the website does not run well.
So let’s understand how to do technical seo and how to make your website search engine friendly.
How to do Technical SEO: 4 Important Things
In Technical SEO, all the technical things related to your website are taken but I will not be able to cover all in this article but I will definitely tell you about some important technical things. So that’s why read very carefully.
1. What is Domain, Hosting, Server Location
These three are important parts of technical SEO, in the absence of which your website may fail to rank in Google. If you want to rank your website in Google, then you have to take special care of them.
Now let’s try to understand them better.
Do you know what a domain is and how important it is. Domain is the name of our website, which identifies our website, with the help of which people are able to access your web site. You must have seen .in, .com, .org, .gov next to the name of the website and blog. All these come under the domain.
Web hosting is a process in which we get the facility to save the data of our website securely online so that any internet user can easily access our website. Web hosting provides a place to store your website data and access to all Internet users.
The place where our website is hosted is called Server Location. If you want to target Indian traffic, then it would be better to host your website on the server of Asia so that your website can be loaded more quickly.
2. What is Page Speed
Page Speed is the loading time taken when a website is opened on the Internet. Page speed has an important place in Google’s ranking factors.
So let’s try to understand it with an example.
When we open a website, it takes 3, 4 seconds to open that website, if any website takes more than 5 seconds, then we close that website without waiting to open and open another website So that we can do our work quickly.
If there will not be fast loading on the website, then the traffic on the website will be less and users will not open your website because users prefer only those websites whose page speed is fast. If the speed is less then your website will not be able to rank above on Google. You can use GTmetrix tool to know page speed.
3. What is AMP
The full form of AMP is Accelerated Mobile Pages. It acts like an application that converts any kind of pages into mobile friendly pages. AMP only shows important things in your article, due to which your website starts loading fast.
To know what is AMP, you have to install Mobile Friendly Theme in your website. Which will make your website easier for both users and Google.
If you install AMP theme on your website, then it will show your website to the user in 2 ways. First in mobile then in AMP theme and on desktop in standard theme.
3. What is Broken Link
When you delete a blog post on your website and you have added that link to another blog post on your website or any other website, then it is called a broken link. |
???? Confused!
Let us understand what is the broken link with an example and how to remove it.
Suppose you wrote an article in your website that “what is a broken link” and published it. Another blogger has added a link to your article in his article. But after some time you deleted the post with the broken link. But the backlink that was made of your post is the same. Those links will be called Broken links.
This greatly affects the search ranking of your website. So if you find broken link in your website then either you remove it or give backlink to any other website.
4. What is Robot.txt and Sitemap
Robot.txt and Sitemap both help the search engines to crawl and rank your website. Friends, as you know that without crawling, indexing, and ranking no one will be able to access your website.
First of all, it is very important for you to understand what Robot.txt is so that you can get your website crawled.
Robot.txt is a small text file that you have to add to the root folder of your website. Due to which whenever crawlers come to your website, only this Robot.txt file tells which pages of the website to crawl and index.
Sitemap generates a list of links to each page of your website for the ease of search engines, which you have to submit to Google Console. It can be said that XML sitemap is prepared only for search engines. To prepare a sitemap, you just have to install Yoast SEO or Rank Math.
What is Local SEO
Often people ask what is Local SEO? If I believe, then the answer lies in the question itself.
If you do local SEO, then this is the summation of two words Local + SEO. That is, SEO done keeping in mind a local audience is called Local SEO.
This is a technique in which your website or blog is specially optimized so that it ranks better on the search engine for a local audience.
By the way, with the help of a website, you can target the entire internet, whereas if you want to target only one particular locality, then for this you have to target.
Local Seo will have to be used.
In this you will have to optimize the name of your city, while its address details will also have to be optimized together. Whereas to say it briefly, then you have to optimize your site in such a way that people can know you not only online but also offline.
Example of Local SEO
If you have a local business, such as a shop, where people often visit you, then if you optimize your website in such a way that people can easily reach you in real life too. .
If here you only target your own local area and seo optimized your site accordingly. Then this type of SEO is called “local SEO”.
What is the difference between SEO and Internet Marketing?
Many people have many doubts about SEO and Internet Marketing. They think that these two are often the same. But in response to this, I want to say that SEO is a kind of tool, it can also be called a part of Internet Marketing. By using it, it becomes very easy to do Internet Marketing.
What is the difference between SEO and SEM?
The main difference between SEO and SEM is that SEO is an important part of SEM. Let us know about both SEO and SEM.
What is the difference between SEO and SEM
The main purpose of SEO is that your blog/website can be optimized properly so that it can get better ranking in the search engine. Whereas with SEM you can get more things than SEO. Because it is not only limited to free traffic but it also includes other methods such as PPC advertising etc.
What are Organic and Inorganic results?
There are mainly two types of listings on SERP (Search Engine Result Page) – Organic and Inorganic.
In this, we have to pay Google for Inorganic Listing. That is, they are Paid and money has to be paid in it.
Whereas organic listing is completely free, that is, we can also come on the top page of Google without paying, but for this you have to do SEO first.
Here you can learn All About SEO
FAQ:
Q1. Do you need to know coding to learn SEO?
Ans: No, this thing is completely wrong, even if you do not know coding at all, still you can learn SEO easily. There is absolutely no coding work in this. But when you become an advanced blogger, you may need coding to improve the design of your website to make it more SEO friendly. But it is not necessary nor does it make much difference.
Q2. Is it right to learn SEO in 2023?
Ans: SEO is a never-ending process, which will be beneficial to learn anytime whether it is 2021 or 2051. Yes, the way of doing SEO will definitely change but SEO will continue. Can you ever stop searching on Google? No, that’s why if you want to learn SEO, learn it, it will change your life like I have changed.
Q3. How much time should a beginner blogger spend on SEO of his website?
Ans: It is very difficult to answer this but most of the bloggers ask me that how much time should we give to SEO of your website. But my point is that you should first put content on your website and also do it on page seo, now it is about off page and technical seo, do it in whatever free time you have to do it.