What is Internal Linking SEO Building, Strategy, Structure, Best Practices

Internal Link Building, Internal Linking Strategy, Interlinking SEO, SEO Internal Linking Strategy, Internal Link Structure, Internal Linking Best Practices, Internal Link Anchor Text

Search Engine Optimization SEO is a very well known term in today’s time. It is very important for those who are concerned with digital marketing to understand and know this. There are many terms and features in SEO, which is very important for any blogger to know and understand. One of them is internal link.

Link building is the most important part of on-page SEO which improves website ranking and pageviews and reduces the bounce rate of your website.

But many new bloggers do not know the benefits of link building, and they ignore internal linking. As a result SEO loses the benefits.

Internal links are links between different pages of your website. If a reader comes to your site, then he can go from one page to another with the help of this link. This is also important for crawling articles in search engines. Today we will give you detailed information about what is the importance of internal link in blog post, why it is important to do internal linking of blog in WordPress. Along with this, there are many ways to internally link a blog in WordPress, we will tell you the best ways here.

What is Internal Linking ?

It is important to have adequate and right amount of internal links on the site, there should be a balance between the two, neither too much nor too little. Many big bloggers make many internal links in the related post section to link their articles, but this is not the right way. In Assamese words, an internal link is one that gives information about another page of the same website and shows the way to go there. These are mainly used for navigation. Anchor text is very important in internal links, this is its identity, which tells what is in the link.

This type of link is useful for 3 reasons –

  • These allow the user to navigate the website
  • It helps in making hierarchy of all the information of the website.
  • Internal links play an important role in building the site structure.

Internal links are created between the main page and other pages in this structure. This is good because it allows link equity (ranking power) to travel across the site, thus increasing the ranking potential for each page. This is a common structure, using which large sites divide it into categories and subcategories. Both internal link and backlink are different, do not get confused in this.

Why are internal links important for SEO?

Internal links help Google find, index and understand the pages on your site. And also improve website SEO.

In simple words, internal linking is important to rank well in Google.

Here are some benefits of internal linking:

1. Makes your content more informative

It tells search engines and users about the valuable pages of your website.

Internal linking makes your post more informative for the users and it also helps the visitor to move from one page to another.

Google provides top rank to those pages which are useful to the user.

2. Helps in Better Crawl and Index

When your blog is new, search engines do not index your website or blog as quickly. That’s why internal linking is very important.

When search engine crawlers come to your website, they follow the links to understand the site structure, what the content is about and for a better index.

Always do internal linking in a strong and smart way so that crawlers crawl your site deeply.

Internal linking provides a better crawling and indexing experience for search engines like Google.

If it is easier to crawl, it will rank better in the SERPs.

3. Increases Old Post Rank and Pageviews

Internal links pass link juice to your old posts, which improves ranking. Also increases the pageviews of your old posts.

If you have been running a blog for a long time, you will have a large number of blog posts, and your old posts may not be getting the same good traffic and rankings anymore.

But, internal linking gives the option of reading more. If you have an old article that can provide valuable information to the reader, link it to your new article.

4. Lowers the Bounce Rate

Bounce rate is an important aspect of SEO. Your site’s bounce rate increases if visitors come to your post and exit immediately. It affects your website SEO and search engine ranking.

For better SEO, bounce rate is very important and internal linking is the best way to reduce bounce rate. It helps to keep the visitor on the website for a long time.

How to do internal linking

1. Use Keyword-Rich Anchor Text

If you want to get the most out of internal links then use Anchor Text.

Even, Google recommends using keywords in Anchor Text. It helps the user navigate and understand Google what the page you are linking to is about.

With proper anchor text, users and search engines can easily understand what the linked page is about.

Here’s the Quick Guide to Linking to Anchor Text:

  • When you use anchor text for a link, it must be descriptive and understandable.
  • Always use short text – usually a few words or a short phrase.
  • Do not use “page”, “article”, or “click here” for Words Anchor text.

2. Link to Important Pages

When you link to another page on your site, it passes the link juice to that page and helps that page rank in Google.

That is why always linking your important pages as much as possible.

Link your new post with your high-authority pages. You will get good profit from this. And also helps you to get backlinks.

3. Do Internal Linking at the beginning of your content

When you add an internal link at the beginning of your content, it helps in reducing the bounce rate and improving the dwell time.

You can allow visitors to click quickly by adding 1-2 internal links at the beginning of your page.

Which means they will stay on your site longer.

Also, as you can see, I have added top post to the sidebar and footer.

4. Use Dofollow Links

If you want to give SEO value to other pages of your site through internal links, then you have to use Dofollow Links.

I have seen many bloggers who use no-follow tags for internal links. This is absolutely wrong.

What not to do in Internal Linking

Automatic internal linking tools or plugins should not be used. These are not good. Here are some reasons:

  • Plugins and tools do internal linking without understanding – which page requires the most juice or which page is best to link.
  • Depending on the size of your site, the plugin can generate 1k+ Exact match anchor text internal links overnight. Which leads your site to penalty.
  • Internal linking helps the user to navigate to the related content on your site. But, plugins never think to add internal links whether the content is related or not!

Advantages of internal link

  • Deep-Indexing – By creating internal links, all the articles on your site will be deeply linked to each other, so that their indexing will be done in a better way.
  • Crawls – It is very important for any article to be crawled, if it is not crawled then the search engine will not be able to find it, so that it will not appear in Google search results. Internal link helps in getting any article crawled, this increases the chances of getting the article in the search engine result.
  • Bounce Rate – If your site has proper internallinking then it can prove to be helpful in reducing the bounce rate in your site. What is bounce rate – Bounce rate is a factor by which we can find out what the user does after reading your post – does he go to another page of your own site, or open another site takes down or closes your page. The lower the bounce rate, the better for your blog. Internal links have a big hand in reducing this. Somebody should make such an internal link in the blog that attracts your reader and they click on that link and go to another page of your own site. So that they spend more and more time on your site.
  • Passes Link Juice – Link juice from internal links is passed from one page to another, which is good for your site in the eyes of SEO. That’s why SEO experts say that you should link your old article to the new article. You can get maximum link juice for your site with the help of internal links.
  • Increase Page Ranking – The search engine gives page rank to any blog according to its backlink. Any blogger can also create backlink through internal link, so that the page rank of your site will be good.
  • Increase Page Views – Your blog will benefit by creating an internal link through the right anchor text in the middle of your post. You are giving more new information to the user in your article, where he can get detailed information about the particular keyword. Users will go to your new page, which will also increase page views.
  • On-Page SEO – Internallinking also helps in On-Page SEO. On-page SEO notices everything for keywords in a single post, including whether the heading, keyword placement, content quality are all right.
  • Internal links will increase the value of your site


Here I have told you why and how to do Internal Linking for SEO. You can easily improve your website SEO, Pageviews, Ranking and Bounce rate by adopting these Link building strategies. But keep one thing in mind that internal links should be strong and related.

If this article proved to be helpful for you, don’t forget to share it!

Leave a Comment