What is On-Page SEO

What is On-Page SEO in Digital Marketing and How to do it

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Do you know what is On Page SEO and how important it is to rank your website?

Bloggers make about 50 mistakes out of 100 mistakes in On Page SEO because they do not know what On Page SEO is. Because of which Google does not rank the post. On Page SEO is as easy as it is important But still bloggers make a mistake in doing On Page SEO.

You must have seen that people on the internet have told what is On Page SEO, importance of On Page SEO, on the difference between On Page SEO and Off Page SEO, has anyone told you in a step by step way that On Page SEO How to do? No, that’s why today I will try to explain to you in a step by step way how to do On Page SEO in the right way. Which will soon be ranked in the top 10 results on Google.

If you do not understand properly what is On Page SEO, then you will have a lot of problem in ranking your website, that is why it is very important for you that you read this article completely and carefully so that you can understand everything on Page.

What is On Page SEO

On Page SEO is a way of doing frontend SEO which bloggers have to use while writing content. It is only through On Page SEO that Google’s bots understand the blog post well and it helps to rank.

Many bloggers fall behind in ranking their website due to not knowing what On Page SEO is. will be But do not try to do keyword stuffing even by forgetting, otherwise Google can also penalize your website and if this happens then the ranking of your website will decrease by one price.

As you know that Google has more than 200 ranking factors, out of which most come in On-Page SEO. That is why if you do your blog post on-page well, then you will easily rank on a low competition keyword without any backlinks.

But to do On Page SEO in a better way, you must take care of these three things. So let’s see what are those 3 techniques.

3 Important Techniques of On-Page SEO

What is On Page SEO and what techniques are used to do it, I will tell you all here. 3 techniques are mainly used to do On Page SEO. By fixing Page SEO, you can get it ranked on Google as soon as possible.

1. What is Target Keywords

The group of keywords that a blogger chooses according to his audience is called target keywords. To collect target keywords, first you have to know the intent of your audience and do keyword research accordingly.

By collecting target keywords, you can target only your specific audience. If you use the target keyword technique of an affiliate website, then you will get good conversions.

2. What is Image SEO

By renaming and adding the images used in the website and using alt tags, it is called Image SEO.

After doing SEO of the image properly, when you search by putting your focus keyword in Google, then the image of your post also starts ranking in Google Images.

I think now you must have understood what is Image SEO.

3. What is High Quality Content

Content that is very engaging and is easily understood by the reader, then it is called High Quality Content. But this does not mean that you will not use SEO in it. Both SEO and a high quality content are very important in getting the post ranked.

To create a high quality content, first of all you should have complete knowledge about that topic so that you can explain it well to your audience. And the content has to be delivered in such a way that it looks attractive and is fun to read.

How to do On Page SEO in the right way, do you want to know the same? So you will get the answer of your question below.

How To Do On Page SEO: Step By Step Checklist

What is On Page SEO? If you have understood this, then you should also come up with the right way to do this, so that you can rank your website on the top on Google, if you do not use it properly, then your website will never be able to rank on the top.

Now the question arises that how to do On Page SEO? Doing On Page SEO is not as difficult as it looks, that’s why today I will tell you a step by step checklist. So that you can rank your website on Google’s top position on Google.

1. Use Focus and Related Keywords in Post Title

We should always keep in mind the focus keyword and related keyword. First of all let’s talk about Focus Keyword, this keyword is our main keyword. The topic to which our post is related, we should focus the most on the same keyword in our post.

Because there is a whole post related to the same and that focus keyword should be used in the title of the post also because when there is focus keyword in the title tag, then Google bots will be able to understand that post better so that you will be able to rank your blog post.

What is Focus Keyword? You understand this, now it comes to what is Related Keyword? This is a keyword that is related to the focus keyword itself, which helps in bringing traffic to our post and ranking.

That is why we should work keeping in mind the related keywords. You must have seen that when we search a topic on Google, Google shows us different types of keywords related to the keywords of that topic. If we use related keywords like that, then the chances of ranking increase.

2. Shorten the Post URL and Use Focus Keyword in its Slug

Slug is that part of the main URL of any website that connects to a specific webpage. In this slug, you should add your focus keyword and if possible, try to shorten the entire URL.

So that both Google and the reader can understand it easily. Because long URLs do not look good and Google also likes short URLs more and it has a good effect on visitors.

Doing this helps in ranking and it is also an important part of SEO. This is considered to be the best URL structure to bring the website to the search result.

3. Add Focus Keyword to the First and Last Paragraph of Blog Post

By the way, it is very important to use focus keywords throughout the article, so that both Google and visitors get information about the topic of the blogpost. But especially adding the focus keyword in the first and last paragraph of the blogpost helps in ranking and on-page SEO improves.

4. Keep the Density of Focus Keyword 0.5% in your Blog Post

Have you ever thought that by adding more focus keywords, Google can also penalize your website so that your website will start ranking low on Google instead of high. Yoast recommends that we should use only 0.5% of our focus keywords. Bloggers who already know what On Page SEO is, will know how much focus keyword density should be used.

Like I tell you, suppose you have written an article of 3000 words, then you have to keep the focus keyword density in it only 15. But it is not necessary that many bloggers do not believe this.

5. Make sure to use Focus and Related Keywords in the Sub Headings of the Blog Post

First of all the question arises that what are Subheadings? They are all headings that come under Main Heading, all of them are called Subheading. Many Sub Headings are made from one Main Heading itself, so we should use Focus and Related Keywords well in these Sub Headings too so that our blog post gets optimized well, doing this also helps in ranking.

6. Keep the Density of your Related Keywords up to 0.2%

We had learned about the focus keyword in our previous checklist step. Now let’s talk about how much % Related Keyword is used in Blog Post. You should keep in mind that the use of Related Keyword Density should be done less than Focus Keyword Density.

You should use Related Keyword Density in Blog Post between 0.2% to 0.5% only. If it is not used properly, the blog post can have a bad effect on the visitors and traffic is also reduced.

7. Add Focus Keywords to the Alt Tag of the First Image of Your Post

What is Alt Tag? If you don’t know, we’ll let you know. This is an important part of On Page SEO, it is also called Alternative Tag. As I have told you earlier that alt tag is also used for Image SEO so that Google can understand and rank the image. But it is very important that Focus Keyword should be used in Alt Tag.

8. Use Synonyms Words of Your Keywords in Blog Posts

Whenever we prepare a blog post, we definitely use Focus Keyword and Related Keyword, but it is very important to use the Synonyms of these keywords along with focus and related keywords. Due to which there is no stuffing and helps in ranking. By using them, we can increase the traffic on our blog post. For example, On Page SEO can also be called On Site SEO.

9. Add Focus and Related Keywords to the Meta Description of Your Blog Post

Meta Description is an HTML code in which you have to describe the complete information of your blog post in a few lines. This is an important part of On Page SEO. In this meta description, it is also very important for us to write the focus and related keywords of our blog post because internet users visit the post even after seeing the description because they get to know about that blog post in short.

10. Make a paragraph only about 25 to 35 words

If you write a blog post, then you will know that short paragraphs are easier to read than large paragraphs and this also increases the ranking of your website. how? When the length of the paragraph is short, it is understandable by both Google and the reader, and when it is understood, it is obvious that the reader will be able to connect with your content. Due to which the ranking of your website will automatically increase.

11. Bold the necessary words

When we create a blog post, it is very important for us to highlight the important words of that post. To highlight the words, we can make those important words bold or italic. So that the attention of the visitors can be attracted to those important words. Most bloggers make the keywords bold or italic so that the blog post can come out more brightly.

12. Add Internal and External Links to Your Blog Post as Much as Possible

Internal and external linking is a hyperlink that you have to use in your website. Internal linking redirects to any other blog post of your website in which information related to it is already given. The same external linking redirects to another website from where you have collected some information for your post.

Both these links are very important which helps in outranking the blog post of your competitor website because Google understands that you have done a lot of research for your blog post.

13. Divide the Title of your Content into Header Tags

What is Header Tag? Header Tags are used to divide the content of any blog post into headings and sub-headings, which makes it easier for both the reader and Google to read your blog. These header tags range from H1 to H6 and are added according to the importance of the headings.

Like Title is your H1 heading and according to the importance of Sub Headings should be used from H2 to H6. The better we use the Heading Tag, the more attractive our blog post will become so that it will have a good impression on the visitors and they will be able to understand it well.

We also have to use Focus and Related Keywords in these Headings well so that Google can understand it easily, which will help in ranking.

14. How to Add Social Share Buttons in Post.

Do you know that social media is an important factor in Google search ranking, so if you add social media buttons to your blog post.

So your reader can easily share it on your social media account, due to which you have 2 very important benefits. First, if a user sees that link, then the chances of clicking on it increase, which will automatically increase your traffic. |

Second, Google’s bots crawl by analyzing the links posted on social media platforms, which makes your blog post ranking very quickly. To add social share buttons, you should use the Sassy social share plugin because it is for WordPress. considered very good

15. Make Meta Description and Title Eye-catchy of your blog post for High CTR

If the CTR of any blog post increases, then understand that its ranking is going to increase. Because CTR has a different place in Google search ranking (SERP) by which Google ranks any website.

And if you want to rank your blog post on top in Google, then you have to increase the CTR of your page first. How to increase CTR? For this, you have to keep the meta description and title eye catchy of your blog post.

16. Improve Page Speed

The time in which your entire webpage is loaded is called page speed. Which is a very important factor of On Page SEO, you have to fast your webpage load as much as possible.

For which first you should install the lightest theme like Generatepress on your website and then remove all the unnecessary plugins and codes.

17. Improve Website’s Bounce Rate

When a visitor comes to your website by clicking on the link of your website and gets back without reading anything, then it is called Bounce Rate. It is also called Single Page Session which greatly affects the ranking of your website.

Do you want to know how much bounce rate should a common website have? No, let me tell you, the bounce rate of a common website should be between 41% to 55%.

Google ranks the same website higher in the SERPs, which has the lowest bounce rate because it lets Google know that there is more quality content on this website in which the reader is more interested.

So let us now understand the difference between on page seo and off page seo.

Difference Between On Page And Off Page SEO

Both On Page and Off Page are important parts of SEO. Both of these help to bring traffic to the website and rank on Google, but both are very different from each other. To know the difference between these two, On Page and Off Page SEO have to be understood separately, so let’s see how On Page SEO is different from Off Page SEO.

On-Page SEO Off-Page SEO
On Page SEO is used while writing a blog post. Off Page SEO is used after the blog post is published.
On Page SEO is used to optimize Blog Post. Off Page SEO is used to promote the website.
Internal and External Links have a lot of importance in On-Page SEO. Backlinks have a lot of importance in Off Page SEO.
Synonyms of keywords should be used in the post. Domain Authority should be used in Off Page SEO.
Header tags in On Page SEO range from H1 to H6. The Domain Authority score in Off Page SEO can range from 1 to 100.
It is very important to add Social Share Buttons. Brand building is more important than backlink and domain authority.
Use Focus and Related Keywords in the title and sub heading of the post. Create Social Bookmarking in Off Page SEO.
Image Optimization is done in On Page SEO. Article submission is done in Off Page SEO.
Website loading speed is faster in On Page SEO. Documents are shared in Off Page SEO.

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Conclusion:

Like now you have to know what is On Page SEO and how do you use On Page SEO? On Page SEO is used while writing content on your website. In which many techniques are included. Although all the techniques are very important for SEO, but On Page has a different place in it. While doing On Page SEO, you have to analyze your content closely, which helps a lot in ranking.

If you don’t know off page and technical seo well then it goes on but you should be good in on page seo. For which you can follow this check list provided by me. I have told about on page SEO important techniques for about 80 to 90% which will definitely help you.

FAQ’s

Q1. How long does it take for any post to rank on Google?

According to top bloggers, if you optimize the on-page SEO of your blog post well, then in about 3 to 6 months your post starts getting good ranking. Now this question must be arising in the minds of many bloggers that some articles start ranking in the top 10 results of Google only after a few days of being indexed.

So I would like to tell them that if you write articles on high competition keywords then there is no chance of getting ranking so quickly. But if you target a keyword that has a competition score of 0 or 1, Google will first rank your article and check how much reader interest is in your article. And then your search ranking will decrease or increase accordingly. I hope now you have understood what is On Page SEO.

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