Keyword Research SEO for Blog – How to do? All Guide

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Keyword research is the most important part of SEO. It helps in increasing your website traffic. Especially your blog is brand new. Every blogger wants to increase organic traffic (search engine traffic) on his blog, but most of them do not know how? If he happens to be a new blogger.

When I also started my blog, I did not know about keyword research and I used to write blog posts without doing keyword research. As a result, my blog did not get much traffic.

Today in this article, I will tell you how to do keyword research so that your blog can rank well in Google search engine.

What are Keyword Research?

This is a process in which we have to find out which keywords people are searching more? What is the search volume of that keyword? What is the competition on that keyword?

Keyword research increases your chances of ranking on that keyword. If you do keyword research before writing a post, then you can get a good position in Google search results and your blog will be able to get a lot of traffic from the search engine easily.

Keyword Types

• Head keywords – These are single words like WordPress, SEO etc. These types of keywords have a lot of searches. Competition is also very high on them and they do not give better results either.
• Body Keywords – These are made up of two words like WordPress guide, SEO tutorials etc. Their monthly searches are also high and the competition is medium.
• Long Tail Keywords – This type of keyword includes 2 or more than 3 words like How to Keyword Research. They are highly targeted and help in getting targeted traffic to your site. Their search volume is very less and the competition on them is also not high.

If your blog is new, then I would recommend you to use long tail keywords. These keywords help your blog rank quickly in Google. Apart from this, if you also want to rank on Short Tail Keywords, then Long Tail Keywords can help you in this. Because they also include short tail keywords.

If you use short tail keywords for your blog or website, you will not get a better result. Such keywords are not targeted and do not give better search results either.

Very little search is done in the search engine with Short Tail Keywords, because we know that the search engine will not give us accurate results. Even when you would be doing some search in the search engine, then you would be searching by typing a complete question. Because you get accurate results.

Is it necessary to do Keyword Research?

If you want to bring more traffic to your blog and you want to achieve quick success in blogging, then Keyword Research is your first step.

This is more important because there is a lot of competition on keywords in almost every online business.

Suppose you are thinking of writing an article “How to do Keyword research” Now let’s do a Google search on it once, Google will show you about 80,80,00,000 search results. As you can see in the screenshot,

Therefore, if you do not do keyword research before writing your content, then Google will not rank your content and your content will not be visible on the first page of Google. No matter how much good content you write.

How to Keyword Research for SEO

Here I am going to tell you in detail how to do keyword research for SEO.

When you have a lot of keywords, you now need to choose the best keywords for your content. But how to know which keywords will perform better for your content.

However, there is no such tool in the market that will tell you – this is the best keyword in your keywords. While choosing a keyword, you have to take care of many things, which I am going to tell you here.

• Search Volume – This is very important. The more people search for a keyword, the more traffic you can get.
• Long Tail Keywords – If your site is brand new or you want to target keywords on which competition is very less, then Long Tail Keywords can be very beneficial for you. Here are some of their benefits:
  • It is easy to rank.
  • Helps in getting target traffic.
  • Gives Better Conversion Rate.
  • Long Tail Keywords also help you to rank on Short Tail Keywords.
  • Perfect for Competitive Niches.
  • The content is easy to optimize.
• Competition – Always select low competition keywords for your content. This increases the chances of your content appearing on the first page of Google. Keywords with low competition and high search volume can give a good boost to your site traffic.
• Related Keywords – Use Related Keywords (Similar Keywords) to optimize your content better. It helps Google better understand what your content is about.

What are the benefits of keyword research

Keyword research has many benefits. This is very important to increase blog traffic and get good rank in search engines.

• Keyword research helps your blog to gain popularity quickly.
• If you write your article by doing keyword research, then you can connect target visitors to your site.
• Helps to increase your website ranking and traffic.
• With keyword research, you get the idea (topic) of writing content for your blog.
• Keyword research lets you know the competition and search volume on keywords.
• By doing keyword research, you can rank the important keywords of your blog.
• The more your posts rank in the search engine, your domain authority will increase. Also, the number of backlinks on your site will also increase.

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Best Tools to do Keyword Research

There are many Keyword Research tools available in the market that can help you find good keywords. Here is their list below,

• Answer the Public – It suggests keyword research provided by Google and Bing and provides a unique proposition. Using this tool, you can easily find long tail keywords. It also shows related keywords for the keywords you search for.
• Keyword Tool Dominator – It helps you to find keywords for any niche. Here, you have to type your main keyword. This will show you a list of keywords. You just have to choose the best keyword out of it.
• Google Auto-Suggest – Enter your main keyword in Google search. It will start showing you the search keywords related to the keywords. As you can see in the screenshot below.
• Google Keyword Planner – Google keyword planner is the best and free keyword research tool which is developed by Google. With the help of this, you can do any type of keyword research whether it is long tail keyword or anything. Using this Google keyword planner tool, you can find out keyword competition, monthly searches, CPC and many more.
• Soovle – This is also a very popular tool that helps in finding long tail keywords.
• Google related keywords search – If you are looking for a free long tail keyword tool, this trick can also prove to be helpful for you. When you search anything in Google, after the search result, you see some keywords below which are long tail keywords. You can use them as long tail keywords in your article.
• Ubersuggest – This is a very good and popular keyword research tool developed by Neilpatel. With the help of this tool, you can easily do good keyword research for your blog post and it is also easy to use. Apart from this, you can also use its Google Chrome extension which shows keyword ideas and their keyword diffuculty for any search in Google.
• SEMrush – This is one of my most favorite tools that helps you to do keyword research as well as keep an eye on your competitors. Although its free version comes with very limited. Its premium version starts from $99.95 per month.
• Ahrefs – Ahrefs is a premium keyword research tool that helps you find good keywords for your website and keeps an eye on the competitor.

How to Use Google Keyword Planner for Keyword Research

Keyword Planner is a keyword research tool created by Google which is absolutely free. But to use it, you need to create an account on Google AdWords. To get started, click on Go to Keyword Planner.

Here, you’ll see two different tools:

• Discover new keywords – This tool helps you to do keyword research that helps you reach people interested in your product or service.
• Get search volume and forecasts – It helps you to check search volume and other historical metrics for keywords. Also check how the keywords can perform in future.

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Discover New Keywords

As the name suggests, it helps in finding new keywords. If you want to search for new keywords, then you have to use this tool.

Note: If you want to write blog post about “how to increase domain authority”, then you can not use only “domain authority” as keyword as it will not give correct result. But the keyword “how to increase domain authority” will provide very good result.

Simply you enter “Keywords, Phrases, or a URL.

Keyword Planner will provide you lots of keyword suggestions for any keyword or URL. You can see in the screenshot below,

For each keyword suggestion it will show you:

• Avg. monthly searches
• Competition
• Top of page bid (low range)
• Top of page bid (high range)

Not only that! You can do Keyword Research by writing multiple keywords at once.

In addition, you can do keyword research by entering the domain or page URL.

It also gives an option whether you want to use the whole site or just this page for keyword research.

Get search volume and forecasts

If you now have a list of several keywords and want to see their search volume and other historical metrics, Get search volume and forecasts can help you with this.

Simply copy and paste them into the search field (you can also upload your keyword list), and click the “Get Started” button.

This will take you to the Forecasts section where you will only see the data for your keywords. This will show how many clicks and impressions you can expect over the next 30 days for your chosen keyword.

Filter and Sort Keyword Results

When you do keyword research, you will see a lot of keywords. Most of them are not useful.

So you can set up filters to get the best keywords. Above the keyword result, you will see the Add Filter option. It gives you a lot of filtering options. You can see below screenshot,

The required filtering options:

• Keyword Text – This filter will only show you keywords that contain your keyword.
• Competition – You can filter keywords by “Low”, “Medium” or “High” competition. Always use keywords with low competition. This will help your post rank faster in Google.

Avg. Monthly Searches – You can use this feature to get keywords with higher search volume. To sort the result “Avg. Click on Monthly Searches. Always use keywords with higher search volume.

Now it will show you higher search volume keywords (popular keywords). But when you again use Avg. If you click on Monthly Searches, it will show you low-volume keywords.

Use suggested keywords

When you do keyword research, it provides some keywords related to your search term. You can further improve your keyword research by using them.

Use Location Filter to Search Perfect Keyword

When you are doing new keyword research, first select the country in which you want to rank your content. This will give you better keywords, which people of that country are currently searching.

Search keywords with questions

If you want to know what questions people are asking, you can know through Keyword Planner. All you have to do is Filter >> Keyword text >> contains >> and write these words: how, what, why, when, where.

Quick Tips on Keyword Research

• Use long tail keywords for your content.
• Always select keywords with high search volume.
• Also keep in mind the CPC at the time of keyword research.
• You can use Google Keyword Planner, Google Auto Complete, Google Search Related, Ubersuggest, SEMrush to find your keywords.

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Conclusion

In this post I told you how to do Keyword Research. If you liked this article, don’t forget to share it.

If your blog or website is brand new, then instead of using short tail keywords, use long tail keywords. This will help your blog to rank quickly in Google.

Also, at the time of keyword research, you also have to pay attention to CPC (cost-per-click). If you use keywords with very low CPC for your content, then your Adsense earning will not be good. Therefore, at the time of keyword research, keep in mind the CPC as well. Always choose keywords with high searches, low competition and good CPC for your content.