Hello friends, let’s learn today in this post What is Technical SEO, technical SEO components, technical SEO checklist, technical SEO optimization, technical SEO definition
What is Technical SEO and how to do it? Are you well aware of this? While doing SEO, we only pay attention to On Page and Off Page SEO, but a technical SEO is also very important in SEO. Which is not noticed by any blogger.
If you have written the content very well and have created a lot of backlinks for it, but even if your index and rank is not happening, then understand that there is some technical problem in it which you have to fix. But how to do technical seo. do you know this? If not then this article is going to be very important for you.
This article is going to be very interesting, so do not miss any point. Let us first understand what is Technical SEO.
What is Technical SEO
Technical SEO is completely different from Off Page SEO, On Page SEO and Local SEO. The structure of your website is analyzed in Technical SEO. Technical SEO also plays a very important role in SEO. It is not so possible to run your website without doing technical SEO.
In Technical SEO, you have to optimize your website for crawling, indexing, and rendering so that Google does not have any problem in ranking your blog post. In other words, in Technical SEO, all the technical things related to your website come which you have to fix.
According to Neil Patel, founder of Ubersuggest, all that work is done to strengthen the technical foundation of any website apart from the content, that comes within technical SEO.
In short, I want to say that every thing that you do to improve the technical things of your website apart from your content is Technical SEO.
Why Technical SEO is Important
Have you solved any maths question without using formula? Have you ever given an exam by leaving a chapter in your book? No, it becomes a matter of great danger to do anything without understanding it as complete. That is why without understanding Technical SEO, just On Page and Off Page SEO to understand that your work is complete, it is wrong.
Let’s assume that you have done On Page SEO and Off Page SEO of your website, but if there is any problem with crawling and indexing of your post, will your blog post rank in Google? No, you have to first understand that due to which technical problem your blog post is not ranking on Google. Technical SEO also helps in Local SEO.
That is why it is very important for you to have knowledge of technical SEO, so let’s understand how you can improve the technical SEO of your website.
Technical SEO Checklist
Search engines give preferential treatment in search results to websites that display certain technical characteristics – for example a secure connection, a responsive design or fast loading times – and technical SEO is the work you have to do to ensure that Your website does this.
Below you will find a checklist of important steps you can take to ensure that your technical SEO is up to scratch. By following these guidelines, you can help ensure that the security and structure of your site meets the expectations of search engine algorithms, and is rewarded in search results accordingly.
How to Improve Website Technical SEO – Important Components
Do you want to improve the technical seo of your website? If yes, then it is important for you to understand these 15 important components. Because in technical SEO, all the things come here which you can understand and fix in your website.
1. What are Domains
The name on which your website is registered is called Domain. Like Deepawaliseotips.com is the domain of my website. A domain name is an address with the help of which Internet users access your website.
There are countless domain names available on the Internet for which you can use any extension like .in, .xyz, .club, .edu, .store, .net, and many more. .com that you must be familiar with.
You should purchase the domain name according to the content of your website so that people can know about your website. I know now you will say why I named my website Deepawali.co.in. That’s why I didn’t know much about it at that time.
2. What is Web Hosting
When a website provider hosts all the data of a website on a server so that every person visiting that server can see that data, then it is called web hosting.
This data is shown on that server through some codes but it is stored in a hard drive itself. You can also host your website on your own computer.
The website server also has a limit which depends on the size and traffic of your website. You can choose shared, VPS, managed, reseller, any of these hosting according to your need. If you are thinking of starting one of your website, then start with shared hosting because it is very cheap.
Read Also: How to Choose Best Hosting
3. What is Server Location
The location from where your website is hosted and all the data of your website is saved, that place is called Server location. It can happen anywhere in the whole world whether US or India.
To load the website quickly, you should choose the place where the audience you are targeting. Keep the server location in New York and if India then set the server location in Asia.
4. What is Page Speed
The load time of a specific webpage of any website is called page speed. Whereas website speed is the load time of your entire website.
This is the most important part of technical seo, that’s why after publishing the article, you must do a speed test of the webpage. For this you can use Google’s page speed test platform.
Read Also: What is Off Page SEO
5. What is Website Design and Structure
The design that you have chosen for your website and visible to your visitors is called website design. Which works to enhance your user experience. The better the design or structure of your website is. The more readers enjoy reading the content. What is seen in today’s time sells.
But keep in mind that don’t import any such design which is too heavy otherwise it will increase the load time of your website and Google will not rank your website.
Note: Keep one thing in mind that for at least 6 months, do not pay attention to the design and structure at all, just pay attention to the speed of your website, after that gradually make changes in the design of your website.
6. What is SSL Certificate
SSL certificate is also called TLS certificate which moves your website from HTTP to HTTPS which connects the data present on your website’s server to the internet in SSL/TSL encryption mode. The public key to decrypt this encrypted information is installed on your website.
That is why when the reader comes to your website, he understands all the information. Google has brought this function to secure the information of the reader. When you install SSL certificate in your website only then your website will rank on top in Google.
Read Also: What is On-Page SEO
7. What is Website Errors
When you access a page of a website, you see a code of 3 digit, then that page itself is called Error Page. You have to fix it or else it makes a big difference on the search ranking of your website.
401, 403, 404, 500, 502, 503, 504 These are the codes of some important error pages, if you see this while accessing any page of your website, then it has to be fixed quickly. Play an important role, due to which there is also a problem in the reader experience.
8. What is URL Structure
URL structure is a complete structure of the domain of your website, in which the protocol is first followed by the name of your website, followed by the extension and lastly the path of the webpage. While defining the URL structure of your website, no date or year should be taken in it, otherwise the webpage stops ranking in Google search results for some time.
An ideal URL is “https://info.fastread.in/what-is-seo/“.
9. What is Broken Links
When the owner of a website deletes a blog post published on his website but some other website has added a link to that post in its content, then when a reader clicks on that link, he/she will get [404 Not Found There is an error show of Error or Page Not Found which is called Broken Link.
If you find any such broken link on your website, then it should be removed, otherwise it makes a big difference to the ranking of your website. To check this, you can use Ahrefs free broken link checker tool. Which gives you information about broken links related to every webpage of your website.
Read Also: What is Google EAT Algorithm
10. What is AMP
AMP is a free HTML framework launched by Google which has been brought for mobile users only. The full name of AMP is Accelerated Mobile Pages. In which you have to set up your website for mobile users. So that it can load fast in mobile. For which you have to install some plugins in your website which will make your website in amp. But if you open your website in desktop then it looks the same but on mobile it looks a little different.
Because this plugin bypasses the heavy codes from your website, which increases the speed of the website on mobile.
As you know that majority of people use internet on mobile only, so that is why you should also install AMP on your website so that user experience on your website is good.
Read Also: Keyword Research SEO
11. What is Crawling & Indexing
Crawling and Indexing are two different things but they are related to each other. But many bloggers make a mistake in understanding Crawling and Indexing. When Googlebots analyze the content of your webpage, it is called crawling and when it is able to show in Google’s search results pages then it is called Indexing.
So now you know what are Crawling & Indexing. Now suppose that you have written an article, in order to get it indexed in Google, you must first submit it to Google Console so that Google can rank your blog post.
12. What is Robot.txt
Robot.txt is a text file that tells Search Engine Bots which webpages of your website to crawl and index and which are not. This is a part of REP i.e. Robot Exclusion Protocol, with the help of which bots access the webpage of your website.
In this Robot.txt file, you allow bots to access your website and which parts of your website they can access. For this you can create Robot.txt file which you have to put in the root folder of your website.
13. What is XML Sitemap
XML Sitemap is a list of the pages of your website that you have to rank on Google. Do you think that Google bots open your website and then crawl? No, Google bots directly go to the Sitemap of your website and from there then go to that webpage and analyze it.
It helps both your website and Google, so that Google can quickly crawl and index your website and your article gets ranked on Google quickly. You can use any online tool or plugin to create a sitemap of your website. can do.
But keep in mind that after creating a Sitemap, you have to submit it to Google Console. So that Google can reach the structure and link of your website.
Read Also: How to protect website from Negative SEO
14. What is Google Search Console
60 to 70% of the work of Technical SEO is related to Google Search Console, in which you get information about all the technical things related to your website. That is why it is very important for you to understand Google Search Console well. Many matrices are shown in this and it is different from Google Analytics. I have seen that some bloggers consider Google Analytics and Google Search Console as the same.
But Google Webmaster and Google Search Console are the same, earlier all technical things were shown in Google Webmaster itself, but Google removed it and presented a new platform and named it Google Search Console. That is why you have to connect your website with Search Console so that Google can analyze your website.
15. What is Canonical URL
Canonical URL is related to technical SEO which shows duplicate content on your or other website. This does not have any relation to the reader, it is done just for Google so that Google can understand which article to rank. As you know that Google ranks only original and fresh content, but sometimes it also happens that you have to put the same content on two websites or two URLs, due to which Google has trouble understanding which content it is. Rank and which do not.
When you open a product on Amazon, you must have noticed that there are many color, shape, and sizes options, all of which have a different URL. But the product is the same, so how will you Google know which page to rank? That’s why everyone except the main page is given the Canonical URL. You get this option in Yoast Plugin.
16. What is CDN
Content Delivery System (CDN) is a group of your servers that quickly loads all the assets of your website and also protects your website from Cyber attach. You must be thinking that why I have taken CDN in technical seo while it has nothing to do with SEO.
Wrong, I know the importance of CDN and I understand that the security of your website is also a part of SEO. Because till now my website Deepawali.co.in has been cyber attracted thousands of times in which I have made my website Saved with the help of CDN and some more plugins. Because if the website is gone, everything is gone, that’s why you also connect to CDN on your website. CDN is absolutely free, which you can connect with your website with the help of Google Cloudflare.
Conclusion:
In the end, I want to say that if you want to get your website ranked on Google, then you will have to do Technical SEO along with On Page SEO and Off Page SEO of your website. Things have been told which if you follow then you can improve your SEO. In technical SEO, you have to focus well on keywords too.
I think now you must have understood what is Technical SEO. Because I have tried my best to understand you through this article, even if you do not understand anything, then comment, I will make a video on technical SEO.
I have seen on the internet that a lot of bloggers have given information about it because there are still many bloggers who do not know what is Technical SEO and how to do it. Although he must know how to use all these things because without them blogging is not possible but he does not consider them a part of SEO.
So do you now consider Technical SEO as a part of SEO after reading this article, if yes then tell me in the comment section below.
FAQs
Now you understand what is technical SEO, but many have to face some problems regarding technical SEO, but they do not get very good results on the internet, that’s why today I have discussed some important and commonly asked questions. The questions and their answers are explained. By reading which you can solve your problem.
Q1. What is Technical SEO Audit and how to do it?
Ans: With the help of Technical SEO audit, you can find and fix any technical problem in your website. it has to be done.
Q2. What is AMP format?
Ans: After installing AMP theme, the look of your website you get on mobile is called AMP format. This look is quite different from traditional mobile pages and loads very quickly.
Q3. How fast should the website load?
Ans: Although the speed of your website depends on many factors like website design, website data, server location, and many more, it should not take more than 2 seconds to open your website, otherwise your website speed will be considered slow.
Technical SEO Resources
You may find the below resources helpful for learning more about technical SEO: