Hello friends, let’s learn today in this post What is Local SEO, what is local search optimization, what is local listing in SEO, what is business listing in SEO
Today in this article we will understand what is local SEO, how to do it and 10 easiest ways to do local SEO so that you can also promote your business locally.
Do you know what is Local SEO and how to do it Do you want your website or your business to be known as Local Public? If yes, then Local SEO is going to be very helpful for you. Through Local SEO, you can easily reach your website or your business to local users.
Do you have an idea that about 67% of searches on Google are done by mobile, the remaining 33% searches are done by desktop or tablet. That is why it becomes very important for you to do local seo of your business so that when your city or area If a local user searches for something related to your business, then your result should be visible to him first.
Many bloggers consider local seo to be a part of SEO, but it is wrong that local seo is different from basic seo in which the presence of your website is only locally.
What is Local SEO and how to do it better
Local SEO is done keeping in mind the local users. By doing local SEO, your business becomes recognized in the local area. can reach you
Local SEO (Local Search Engine Optimization) is such an SEO practice with the help of which you can reach your local business to your local audience.
For example, if a user has searched for a restaurant, hospital near me, or hotel in Agra, then if you have optimized your website for local SEO, then your business will also appear in this list.
Now you must have known what is Local SEO. Google analyzes the Local Intent of its users and provides them with the same information that the users need. Your chances are greatly increased. If you have done local SEO of your website well, then you can earn good money from blogging.
Do you also have a shop or business, have you not done it online yet? If not then do it.
Why Local SEO is Important for Your Business
The more importance SEO has to bring traffic to a website, the more local seo is also important because it also helps in bringing your ideal visitor to your local website. This local website adds a strong connection between your visitor and your offline business, so that the visitor gets the solution to his query.
And this is what Google also expects that when a user searches for anything on Google, he should be completely satisfied. Now you will ask what is the importance of Local SEO in this? So let me tell you that “things that are received on time have a lot of value”.
That’s why if your business ranks on top locally on Google with the help of local SEO. So if the user searches something late at night, then Google will recommend your result to that user because you have added your business to Google. If possible, you should also pay attention to backlinks to increase your business.
If you have a branded business website, then you must add different pages to it and do internal linking in it, this will have a good effect of your website on your users. can do.
Let us now understand the importance of local seo, but do you know how to do local seo of your local website properly? No, then I have given below 10 easiest and most important ways to do local seo, which if you use then your website will definitely reach your local audience.
Difference Between SEO and Local SEO
There are a lot of differences between Local SEO and SEO and there is also a similarity, the difference is that in local SEO, you have to optimize your website in order to target your local audience in such a way that the user gets all the information on your business website according to his intent. information can be found. And the user should not have any problem in finding your website.
Whereas in SEO, you have to optimize your website to target a broad audience, in which you have to follow On Page, Off Page, and Technical SEO practices. By which Google shows your website world wide.
Google has brought Local SEO only keeping in mind the local users so that both local business and local users can be benefited. Your website has to be optimized on the basis of service.
In which you have to give all the information related to your business so that the user can find your offline store. Whereas in Basic SEO, you have to optimize your website keeping in mind the world wide audience so that the query of the user can be solved without coming offline.
How To Do Local SEO: Guide
Localizing is not such a difficult task, it is even easier than basic SEO, which you do to get your standard website ranked in Google. All you have to do is follow these methods and you will complete the local SEO of your website.
1. Enter information related to your business in your website
To get your local business ranked in Google, first you have to create a website. For listing in the website, you have to give details of your business like: Name of your business, direction, address, phone no., working hours, images. So that people can know about your website.
2. Optimize the homepage of your website
The homepage of your website is the face of your business, seeing which the visitor decides whether he should come to your offline business place or not. That is why you have to optimize the homepage of your website so that both Google and Visitor can get the right information related to your business.
3. Optimize Your Website’s Metadata
If you know about SEO, then you must also know what is meta description. Every website whether it is locally or not, if it wants to rank in Google’s search engine, then meta description has to be added to your website. So that when a local user searches about services or products related to your business, then your website will be searched there at No 1st position.
4. Install Local Schema on Website
Local Schema is a kind of structure data which you have to install in your local website. With the help of this, Google knows by knowing which industry and niche your website and business are related to. I would recommend that you install Local Schema on your website so that your website can rank in Google.
5. Create Business Related Pages on the Website
The most important thing for any website and business is to prepare pages related to your product or services so that visitors can read it and understand whether your service or product is in their budget or not. And it is also very important to create a location page for the local business website so that the visitor can reach the local place of your business.
6. Submit Your Website to Online Local Directories
When you create a website to increase your business, then after that website is created, you should submit it to various online local directories like Google My Business and Yahoo My Business so that when a local user searches for information related to your business, then that Your website should also be shown in the list.
7. Increase the Presence of Your Website on Social Media Platforms
If you want to increase your local business website, then social media platforms can also prove to be very helpful in promoting your business. Because about 70 to 80% people remain active on social media. Like Facebook, Instagram are some such platforms which are used by people of all ages.
To increase the presence of your website, you should create your business profile on these platforms and post quality content. This will work to connect your business with the audience, so that your business will become a brand in Google.
8. Get Good Reviews From Your Customers
To grow your local business, you can approach your customers to give feedback or reviews on your business listing or your website so that more people can trust your business.
Therefore, to increase your business website, you should please the customers and take more and more reviews from them. By doing this, you can also make your business famous in that area, so that Google will also start promoting your business more.
9. Submit Your Website Sitemap to Google Console
After creating the website, you then have to submit the sitemap of your website to Google Search Console so that Google can analyze and rank your website. This is such a technical step that you will have to do in the same way in SEO and Local SEO.
10. Add NAP Citation to Website
Do you know what is NAP? No, NAP is three important information related to your local business like business name, address, phone number. Which is called Local Business Citation. You have to add it to every online platform where your business profile is there. Which is a very important part of Local SEO.
Benefits of Local SEO
So by now friends, you must have understood what you have to do in Local SEO and how to do it. So that local users can reach your website. So let us now know that if you optimize your website well for your local audience, then what will be the benefits to you.
- Local SEO helps you to capture your Locally Targeted traffic organically or through paid.
- If you do good online marketing of your offline business then you can get good leads which will give you good conversion.
- When a product or service is asked by a local user, if it is related to your business, then through Local SEO, all the details of your business are visible to the user, which helps him to reach your offline place.
- If you have a little bit of knowledge about SEO, then you can do Local SEO of your business website yourself because it is very easy.
- If you want to grow your local business then online is the best platform for which you have to take the help of Local SEO.
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Conclusion:
As I have told you through this article that it is easy to do Local SEO but it is not so easy that you do it without understanding about SEO. Therefore, in the end, I would recommend you that before doing Local SEO of any business, take a little knowledge of SEO like what is On Page, Off Page, and Technical SEO.
As you know that Google is a mobile first indexing platform, then you will try to design your website well for maximum mobile users. So that if your local user searches about any product or service, then your business listing or website should be recommended to Google user first.
If you have understood what Local SEO is and how to do it, then once you will definitely tell me in the comment. This will let me know whether I am getting my point across to you well or not.
How long does it take to rank a website with the help of local seo?
Ans: Whether it is SEO or Local SEO, Google follows its 200+ factors to rank any website. Have to gain authority. So that Google will rank your every post soon.