Hello friends, let’s learn today in this post What is White Hat SEO, What is White Hat SEO techniques, White Hat SEO meaning, White Hat SEO techniques, White Hat SEO strategies, White Hat SEO example, White Hat SEO in Digital Marketing
Do you want to do White Hat SEO of your website Do you know what is White Hat SEO? What is White Hat SEO and why is it important for a website?
If you do not know, then it does not matter, through this article you will get complete information about White Hat SEO. If you want to make your website a brand in future and want to generate good income from it without any risk then you should choose White Hat SEO. I have also write about some techniques of White Hat SEO in this article. .
What is White Hat SEO
White Hat SEO, SEO Techniques which are used keeping in mind the rules of Google for the purpose of ranking the website in Search Engine Result Pages (SERPs), then it is called White Hat SEO.
White Hat SEO is the opposite of Black Hat SEO. White Hat SEO does take some time to give us the result, but it also brings a lot of benefits to your website. When you do SEO by following Google’s algorithm, it is called White Hat SEO.
Simply put, by doing White Hat SEO, you can bring more traffic to the website and increase the ranking of the website in the search engine. Now you must have understood what is White Hat SEO, so now I will tell you why White Hat SEO is important.
Why White Hat SEO is Important
If you understand well what is White Hat SEO, then you must have got some idea why it is necessary to do White Hat SEO of the website? If you don’t know, let me tell you.
When a new blogger creates a website, he uses the techniques of SEO to bring more traffic to his website and get the website ranked quickly on the search engine so that his website can improve quickly. For this it is necessary to do White Hat SEO.
White Hat SEO is done by following Google’s Algorithm, so it is safe and doing SEO with these techniques only benefits not harm.
White Hat SEO Techniques
Let me tell you some techniques of White Hat SEO, by following which you can also do White Hat SEO of your website. Some of these techniques are as follows;
Page Speed Optimization
When the page of the website gets loaded in 2 to 3 seconds then this speed is good but when it takes more than 5 seconds to load then it is not a good thing.
If the page speed of the website is slow, then you can improve the page speed of your website through this technique of White Hat SEO.
Due to which the chances of ranking of the website in Search Engine Result Pages increase and this also increases traffic.
Keyword Research
Keyword research is needed to get the website ranked at the top in Search Engine Result Pages (SERPs) because traffic to the website comes only through keywords.
For this, you can do Keyword Research using the techniques of White Hat SEO and select the Best Keyword for your website.
If you are a new blogger then you should use long tail keywords. Because there is less competition on Long Tail Keywords, which increases the chances of its ranking.
Competitor Analysis
In Competitor Analysis, you can keep an eye on the Competitor Websites of your website by using the techniques of White Hat SEO and improve your website and get ahead in the competition.
Due to which your website starts ranking at the top in Search Engine Result Pages (SERPs) and traffic on the website also increases.
There are many tools available on the Internet to do Competitor Analysis, out of which you can use any tool. Here I am giving the names of some tools:
1 Quick Search
2 Wappalyzer
3 Builtwith
4 WooRank
5 SEMrush
6 SpyFu
7 Followerwonk
8 Ahrefs
Content Strategy
Content strategy is very important for all websites. It is prepared with the help of White Hat SEO Techniques. Content Strategy is a plan prepared for the website.
In which which thing will come where and which thing comes first, all these things happen. In this, first comes the Pillar Content of the website, after that the Supported Content comes.
Such as Pillar Content SEO and all types of SEO in Supported or Related Content such as; On Page SEO, Off Page SEO, Technical SEO etc. all these come.
Because of this content strategy, visitors like to visit such websites more or can say that they are attracted. This increases the traffic on the website and also improves the ranking of the website in Search Engine Result Pages (SERPs).
Backlinks
When a link to the blog post of your website is included in the blog post of another website, then that link becomes a backlink for your website, you can create backlinks using the techniques of White Hat SEO.
The more backlinks you get from popular websites, the better it is for your website. This helps in bringing traffic to the website and increases the chances of ranking on the search engine.
If you submit a link to a relevant blog post on your website along with writing a quality comment on a blog post from another website, then that link also becomes a backlink for your website, it also comes under White Hat SEO.
But if you share the link again and again in the comment or if the link is not relevant to that post, then it gets included in Black Hat SEO.
URL Optimization
When you publish any content on your website, it is very important to optimize its URL structure before publishing it because if the URL is SEO friendly then the search engine will be able to understand it easily, which will help in ranking.
You can optimize the URL by using the techniques of White Hat SEO. Some things you should keep in mind while URL Optimize like;
- The URL should not be too long. URL should be kept as short as possible.
- Focus keyword must be used in the URL.
- Only lowercase letters should be used in the URL.
- Keyword stuffing should not be done in the URL.
- For separating words in the URL (-) should be used.
Image Optimization
If your website speed is slow or traffic is coming down on the website or website is not getting ranked in search engine then it is also very important for you to do image optimization of your website. You can optimize images with the help of White Hat SEO Techniques.
For Image Optimization you have to follow these few points. These points are as follows;
- Compress the images to reduce the size.
- Add Alt Tag (Alternative Tag) to Images. So that Google’s bots can identify the images.
- While naming the image, use keywords in it.
- Create an Image Sitemap.
- Keep images in the format of JPEG, PNG and GIF.
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Conclusion:
If you want to improve your website’s Ranking Search Engine Result Pages (SERPs), then you must do White Hat SEO of your website because it follows Google’s algorithm.
Compared to Black Hat SEO, White Hat SEO does take a little more time to rank the website, but due to this, the chances of ranking only increase and never decrease and traffic also comes more on this type of website.
I hope that you have read this article of mine well and you must have understood that what is White Hat SEO? And why is White Hat SEO necessary for the website?
If you found this article even a little helpful, then share it with your friends and if you have any question then you can comment on it.
FAQs
Q.1 Which is better White Hat SEO, Gray Hat SEO and Black Hat SEO?
Ans. White Hat SEO follows Google’s algorithm and this allows the website to be ranked on the search engine.
Now comes Black Hat SEO, it wants to get the website ranked on Search Engine by wrong means by not following Google’s Algorithm, its Techniques get the website ranked quickly by White Hat SEO but as soon as the Search Engine comes to know about it So he can penalize websites with Black Hat SEO.
Now comes Gray Hat SEO, it is made by mixing Black Hat SEO and White Hat SEO, it also includes White Hat SEO from 80 to 85% and Black Hat SEO from 10 to 15%.
So we can say that White Hat SEO is much better and all websites should do White Hat SEO only.
Q.2 Is White Hat SEO Illegal?
Ans. White Hat SEO is not illegal because it follows Google’s algorithm and does not use any wrong technique, so we can say that White Hat SEO is legal, not illegal.
Q.3 Is it easy to do White Hat SEO?
Ans. White Hat SEO is easy to do or not because if there is an SEO Expert then it is easy for him but if there is a new blogger then it is not easy for him because in this all the algorithms of Google have to be followed if you make some mistake. If you do, it may affect the ranking of your website.