What is Web Crawling, Web Crawling in SEO, What is Search Engine Crawling, Web crawling means, web crawling
Friends, do you want to rank your website on the first page of Google’s SERPs? But do you know what is its basic process? No, let me tell you its basic process is Web Crawling. Now you must be wondering what is web crawling? How do web crawlers work? So I will answer all these questions of yours in this article.
As you know that in 2021 the world of Internet has become so big that there is no limit. Due to which there are millions of searches on the internet every day, whether it is on Google or Bing. The algorithm of all these search engines works in different ways.
If you are a blogger then Google is the best for your blog. But do you know how Google will know about your website? For that first you have to create a website. To create a website, you have to purchase Domain and Hosting. Then that website will have to be submitted to Google.
When you submit your website to Google. So Google first crawls your website. In crawling, Google gets to know about your content. After that your website slowly starts ranking on the SERPs of Google Search Engine.
If you want to understand Web Crawling in a proper way, then you read this article of mine till the end. This article is going to be very useful to you because in this I will tell you what is the role of Web Crawling in SEO, how Web Crawlers work and which Ranking Factors of Google affect Crawling. So let’s first start what is Web Crawling?
What is Web Crawling?
When an internet user searches a topic on Google’s search engine, then Google’s bots start searching for updated and new web pages related to that topic, stored on the database of Google servers. And show the most relevant topic related to that topic in front of the users. This process is called Web Crawling. And the information they search is called Web Crawler, Spider or Bots.
In other words, crawling means to follow a particular path. The internal linking and external linking that you do in the web pages of your website, then Google’s Web Crawler crawls all your web pages through those links. And then does their indexing. After indexing, your website starts ranking on SERPs.
If you are a new blogger then your website will rank slow. That’s why you must create a Sitemap for your website. Because it contains links to all the web pages of your website. And through sitemap, Google easily crawls the web pages of your website.
Do you know what is the specialty of web crawlers? No, I’ll tell you The specialty of Web Crawlers is that they can easily validate HTML Code and Hyperlinks.
What is the Role of Web Crawling in SEO?
The world of SEO is huge for bloggers. The full name of SEO is search engine optimization. But web crawling is also very important in SEO.
Let’s know how? If you want organic traffic on your website, then first of all you have to get all your web pages crawling in Google. Only then your website will be considered ready for SEO. Because Crawling is the first step to rank the website.
If the crawling of your web pages will be good, then only you can do On Page SEO and Off Page SEO of your website. If you do not want to crawl any web page, then you can use No Index Meta Tag in it. For your information, let me tell you that both SEO and Crawlers go together in Web Crawling.
How do web crawlers work?
Now you know what is Google Crawling and what is the role of Web Crawling in SEO. Now let me tell you how web crawlers work. As you know why blogging is most important? To earn money And after Corona, blogging is also the best way to earn money by staying at home.
That is why the number of new websites is increasing day by day on Google. And every blogger wants his website to rank at the top on Google’s SERPs. Perhaps you would also like that your website should also rank on the top. Because the better the ranking of the website, the more visitors will visit your web pages.
When many bloggers submit their website to Google Search Engine and add new web pages to it. Along with this, if we update the old pages, then the responsibilities of Web Crawlers increase. Because web crawlers start the process of crawling from the very basic.
In this process, the web crawler matches the URLs of all the web pages submitted by bloggers to Google Search Console on the basis of search queries, matching the most relevant pages according to that query.
Let me explain this to you through an example. Suppose a user typed on the search engine what is white hat SEO? After that immediately Web Crawlers start searching in Meta Description, Heading (H1, H2), Hyperlink, Passage Indexing etc. of web pages related to white hat SEO. Web pages which are very relevant to the topic of white hat SEO. Google shows them to the user.
Web Spiders have a lot of work time to crawl any web page. That’s why you should write your content simple but meaningful.
Web Crawlers crawl the web pages of any website according to a particular policy. And once after crawling a web page, then when to crawl that updated web page, all these are already decided in the policy.
How Ranking Factors Affect Crawling?
You must know very well that there are millions of websites on Google. But are all websites satisfied with Google’s Crawling and Indexing? No!! You will be surprised to know that most of the bloggers stop blogging after 8 or 9 months. Do you know the reason for this? No, I’ll tell you
Those bloggers stop blogging because their websites are unable to rank on the search engine result page.
This should not happen with your website, so I have told about some important factors of Google here. Let us know which are those Ranking Factors.
1. Internal Linking
Internal linking is also called deep linking. Because if you use the same anchor text in the same article, it helps web crawlers a lot in deep crawling your website.
Internal linking in the web pages of your website is very good for an SEO. Therefore, through this you can also stop users on your web pages for a long time. This will also reduce the bounce rate of your website. Because when users go from one page to another page and second to third page, it increases the ranking of your website.
All this is possible due to web crawling. But definitely keep in mind that do not do much internal linking on one page.
2. Backlinks
Backlinks make your website reputable and trustworthy in the eyes of search engines. Because the more backlinks you have, the more the value of your website increases.
If your website is ranking well on the search engine result page of google. But if your website does not have any backlinks, then it has a wrong effect on the search engine of your website. Because Search Engines believe that websites that do not have backlinks. They are articles with low quality content.
3. XML Sitemap
When you set up your website in WordPress, you are asked to use an XML Sitemap. So that your Sitemap can be auto generated. Once you have created an XML Sitemap in WordPress, it is updated automatically after that.
And this is how Google gets to know that your website has been updated. After that web crawlers crawl the sitemap.
4. Robots.txt
When you host any web page of your website on web hosting server. So a Robots.txt file is prepared for it. This file is made to give instructions to web crawlers or bots.
According to Neil Patel, crawling is done only through bots. Let me explain it to you in easy language. If the crawler gets a robots.txt file in the web hosting’s server, then it crawls the content according to its order. And if the robots.txt file is not found, then it crawls accordingly.
Conclusion:
If you want your content to be meaningful and look different from your competitors then you need a perfect niche. Google question hub can help you in choosing a perfect Niche. When the work of crawling your web pages is over. Then the indexing work starts.
I have seen in my research that many new bloggers have some problem in getting their pages crawling. But I would like to tell them that crawling is not as tough as they think.
What is web crawling? If I say it in a simple sentence, then when google bots come to your website for tracking purpose then this process is completed by google crawlers.