8 Benefits of Responsive Web Design – Why It Is So Important? :
Web development has transformed with the astonishing growth of mobile devices like smartphones and tablets. Your website must be mobile-friendly so that your visitors can browse and look for information effortlessly, regardless of what kind of device (phone, tablet, desktop, etc.) they are using.
This blog will provide you with the top 8 reasons your business should consider having a responsive website design.
Let’s get started.
Responsive Web Design: The Origin
Earlier, web designers had to continually update themselves to the latest monitor models to adjust their layouts to new screen sizes.
Ethan Marcotte, a developer, introduced the term responsive web design in 2010. He also published a book of the same name in 2011.
What is Responsive Design?
Responsive websites use an adaptable web design layout that adjusts based on the screen size you are using to view the pages. It ensures that all images, content, and design look similar, regardless of your device.
When your website is developed utilizing responsive design, it will work flawlessly on smartphones, tablets, desktops, and laptops. It provides businesses with versatility and an exceptional user experience for all people who visit your website.
8 Benefits of Responsive Web Design
1. Improves SEO Ranking
Google recommends a responsive development strategy for mobile web design. According to Google, a responsive website will improve SEO ranking because they deliver a better user experience than sites that are not mobile-friendly.
The responsive design utilizes a single URL and has the same HTML, making it easy for Google to crawl, index, and manage a website’s content. It is easy for users to interact with, link to, and share your content with multiple sources.
2. Adaptable to Many Devices and Screen Sizes
Do you need your website design to look intuitive and engaging? Then you should go with a responsive web design layout. You should also think about upcoming smartphones, tablets, smartwatches, google glass, and whatever new devices come up.
Responsive website design and development will do wonders for content viewing as it will adapt according to your websites’ screen size.
3. Enhanced User Experience
There are many business reasons to execute a responsive site, but everything links back to the goal of delivering an enhanced user experience for your target audience.
A website designed with a responsive layout indicates that you do not have to pinch, zoom, or do side-scrolling to see the whole site.
Additionally, a better user experience decreases bounce rates, boosts website conversions, and improves brand image.
4. Easy To Manage
Different versions to manage and update would increase the chances of inefficiency. A responsive site with a good layout and content will adjust to every device that satisfies users’ requirements. You will only have to manage one website, resulting in updating the content only once. Moreover, the responsive design decreases the costs related to managing your website.
5. Improves The Loading Time
When a visitor browses a traditional desktop website on a mobile device, it loads slowly or sometimes does not load. Slow loading occurs because the website code is not designed to work with mobile devices.
Responsive sites load fast on all platforms. Fluid grids and adjustable images decrease the time it takes for a web page to load, which affects the duration your customers spend on your website. You can avail website design services to improve page loading speed.
According to ThinkWithGoogle, 53% of mobile users will leave your website page if it takes longer than three seconds to load.
The higher the user’s engagement with the site, the longer they remain on the page, increasing the change that the same user will return. The site’s conviction and authority are boosted when a single user visits.
6. Better For Blogging And Social Activities
If you are an inbound marketer and have included social media and blogging components in your marketing approach, your website must have been getting massive traffic from mobile devices.
According to a ComScore report, it suggests that 55% of users log into social media sites on mobile devices. So, suppose you have a responsive website with sharable social content links on Facebook, YouTube, Twitter, or Google Plus; you are not only going to experience increased conversion rates and low bounce rates but also a loyal audience.
Using responsive design will ensure that you have given your best impression to users who come to your website from social media platforms.
7. Improved Brand Messaging
Your website is essential for portraying your brand messaging to the target audience. Various design components such as the logos, images, fonts, and colors on your site help build a brand image and convey your business.
The benefits of responsive web design ensure that these components are compatible across each device utilized to access your website. It will enhance your brand acceptance and provide your audience gets the same message.
8. Optimum Online Shopping Experience
Online shopping is gaining popularity. Shopping on a mobile device is more efficient than utilizing a laptop or desktop computer. It is more comfortable than going to a store.
80% of customers consistently use mobile devices when shopping online. And 70% of shoppers nowadays use smartphones while in stores during the holidays.
If your eCommerce platform is not user-friendly, you may lose out on potential customers and sales conversions. A responsive design layout will ensure that your eCommerce platform is appropriately optimized for a hassle-free mobile device shopping experience.
In a Nutshell
The above-listed points are the main benefits of responsive web design. I suggest that you execute a planned strategy for website design to avail the most out of your designing endeavors.
You will effortlessly decide which pages you require to maintain and which pages to correct by facilitating the designing method.
Once you have a clear idea, you can start designing your site or take the help of website design services to make it mobile responsive.