The Best Digital Marketing Courses in India Online Institutes, Guide

Hi friends if you want to become a Digital Marketer here the Best Digital Marketing Courses in India, Best Institute for Digital marketing courses read full article for better understand

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Since you have decided to learn digital marketing and start your career as a digital marketer, the main thing you need to know is digital marketing course content.

Before enrolling in any training program, a lot of importance is given to the course content, as is also the case in digital marketing.

Digital marketing is a broad concept and includes various channels such as search engine optimization, search engine marketing, email marketing, social media marketing, inbound marketing, content marketing, and web analytics.

However, before you enter the field of digital marketing as a student, it is advisable to do some homework to get clarity of the topics covered in the digital marketing course content.

In this post, we are going to discuss different types of digital marketing course material which should be in a comprehensive and practical digital marketing course-

Here you can see digital marketing agencies state wise

Types of Digital Marketing Courses

6 types of Digital Marketing courses are taught below.

1- SEO Course

To begin with, SEO or search engine optimization is the process that ensures the high ranking of your website in search engines.

In particular, SEO gets more traffic which is organic and relevant. This module of digital marketing training courses is important because it determines the rank of the website. With knowledge-friendly SEO domains, SEO-friendly design, link building, mobile SEO, off-page and on-page SEO, you can easily leverage your brand’s online presence.

SEO Marketing courses are:

On-page and off-page SEO practice

  • Learn to use HTML, URL, title, meta tag, H1, and image
  • Understand the concepts of XML and HTML sitemap crawling
  • Learn the role of robots.txt, Achor text, and Linking
  • Practice SEO with Google Search Console, Google Analytics setup and Bing Webmaster SEO Tools
  • Understand the functionality of the Keyword Planner tool and learn to map keywords to web pages
  • Learn SEO tools to conduct effective competition analysis

Learn SEO Relevant Website Design Practices

  • Learn how to make your website SEO friendly
  • Understand the importance of mobile responsive design and HTTP
  • Delay in specifications of site schema and technical website optimization
  • Learn the role of URL architecture and perform page speed analysis
  • Discover concepts related to broken links, 301 redirects, cannulisations, and custom 404 error pages

Understand the best link-building practice

  • Learn what is link building and content marketing basics
  • Know what directory submissions, local listings, and niche backlinking are
  • Understand social bookmarking, press release, blog and article optimization
  • Search SEO Powered SoLoMo (Social, Local, Mobile) Strategies
  • Uncover social media backlinking, ORMs and influencer outreach
  • Delve into Local SEO and Mobile SEO Practices

SEO site audit and algorithm update

  • Learn on-page and off-page SEO audit plan
  • Delve into SEO Audit Tools like Shout Frog, SEOprofiler, Socks, and Domain Tools
  • Go through various Google SEO algorithm updates like Panda, Penguin, Hummingbird

SEO analytics

  • Understand SEO Tracking and Related Metrics
  • Learn how to create Google Analytics custom reports and create your SEO dashboard

2. Social Media Marketing Course

Social media marketing is another important dimension of digital marketing training courses.

When someone opposes this digital marketing course content, they can learn to research and get to know their audience, create high quality relevant content, manage business communications on various social media platforms.

Generally, social media marketing is not as easy as just scrolling to Facebook or Instagram and posting whatever you think. The social media course helps a business align its business plans with its social media activities.

In particular, social media marketing courses include-

  • Learn SMM history and social media importance
  • Understand community building and develop Facebook marketing strategies
  • Understand facebook advertising
  • Understand Twitter Ads and Types of Twitter Ads
  • Understand LinkedIn Marketing in B2B Businesses
  • Learn youtube marketing
  • Understand Pinterest, Instagram, Snapchat and other social media marketing
  • Delve into social media marketing analytics

3. Email Marketing Course

One of the oldest online marketing forms i.e. email marketing. Emails can give click-through trades 6 times via email. In addition, email account holders are 3 times more likely than Facebook or Instagram account holders. Furthermore, these make email marketing an indispensable tool to connect with the audience.

In addition, email marketing is something that every business can participate in. Some of the key components of email marketing are announcements, marketing offers, newsletters and event invitations.

The email marketing course materials include-

  • Email Marketing Basics and Development
  • Email Marketing – Organizing Mailing List and Mailing List
  • HTML and Text Email
  • Newspaper Announcements and Event Invitations
  • Content and Landing Page
  • Email Marketing Spam Compliance and How to Avoid Spamming?
  • Avoid being blacklisted in email marketing
  • Service Providers, Automation and Metrics
  • UPS, Tools and Email Marketing – Follow the Tips

4. Content Marketing Course

When you have great content, it takes pressure from marketers to attract viewers. In addition, great content is another way of optimizing your page to get more visibility by search engines.

By the way, the various modules of the Content Marketing online course include-

  • Content Creation and Target Customers
  • Know what is blogging
  • Build Your Content Strategy
  • Build Your Content Strategy

5. Search Engine Marketing Course

Search Engine Marketing is the primary form of digital marketing advertising methods.

It is one of the most used digital marketing practices in today’s competitive environment and one of the most effective ways of grabbing eyeballs to grow one’s business and promote products.

Search engine marketing can include both paid and unpaid methods. It is the practice of increasing the visibility of the website and its products into search engine result pages (SERPs), mainly through paid advertisements.

  • PPC Introduction
  • Understand full PPC terminology
  • Advertising on google
  • PPC Keyword List
  • PPC Advertising Parts
  • PPC Landing Page
  • Bidding in PPC
  • Yahoo and Bing Search Marketing
  • Measuring results

6. Web Analytics Course

Web analytics course that helps you track and monitor online campaigns

In the first place, Analytics training gives you insight into the performance of your site, data flow, and visitors’ behavioral preferences.

Here, you will get to learn various analytics tools that you can use to gather, track, measure, analyze and report your website data.

Therefore, web analytics digital marketing course content will help you analyze the performance of your website, which will guide you to optimize your web page in the most results-oriented way.

Typically, web analytics courses include-

  • Analytics Introduction
  • Web analytics dashboard
  • Google Analytics
  • Analytics tool
  • Segmentation in Google Analytics
  • Web analytics conversion
  • Role of social media analytics
  • Importance of e-commerce analytics
  • Role of mobile analytics

Best 10 Digital Marketing Courses Institute of India

How can you list the best digital marketing institute in India?

Frankly, the Internet is replete with hundreds of institutions online and offline. Choosing the best institute to receive quality training is a difficult task. There are many digital marketing institutes that educate about digital marketing skills in a wide variety of courses and commitments. However, when students are certified for interview, the reason for the flaws is the functionalism of digital marketing that they cannot distribute.

The following are some points that you can consider before choosing a digital marketing institute for your digital marketing career:

  • Discuss current students
  • View their business listings on Google
  • Ask current students a technical question

Finalize the right institute to promote and assist you in all situations. And after finishing the course, you can ensure the best help.

1. Digital Vidya

About Digital Vidya

Digital Vidya was founded in 2009 by Delhi IITians and serial entrepreneurs Pradeep Chopra and Kapil Nakra. He is Asia’s leading digital marketing training company. In addition, she was the first agency in India to introduce social media education.

Digital Marketing Course and Certification

  • Data Science
  • Machine Learning
  • Data Analytics
  • Big Data certification
  • Facebook marketing certification
  • Web Analytics
  • Cybersecurity course
Course Fees

Online and classroom training with a charge in between 49,000-55,000.


Delhi, Noida, Pune, Mumbai, Hyderabad, Bangalore and Jaipur

Official Website

2. National Institute of Information Technology

About NIIT

The National Institute of Information Technology has a strong track record of the last 30 years. In 2012, he started a program for digital marketing. The name of this program is “Post Graduate Diploma in Digital Marketing”.

Digital Marketing Course & Certification
  • For graduates, they provide “Post graduate diploma in Digital Marketing.”
  • For Short terms, Digital Marketing courses are as follow:
  • Email Marketing
  • SEO, SEM and Google certification
  • Social media marketing
Course Fees

This is the 12 weeks of the program with a fee of 73,000 for the PG course. Their fees for short syllabus courses are as follows:

  • Email marketing: 2500 +GST
  • SEO and SEM certification: 7,750 +GST
  • Social Media Marketing: 6000 +GS

Official Website


About AIMA

The All India Management Association (AIMA) has created an apex body for business management in collaboration with digital lore. This initiative has been done in collaboration with the Government of India.

Digital Marketing Course and Certification

Postgraduate Diploma in Digital Marketing (Approved by AICTE)

Course Fees

One year with a fee of 31,000 per semester.

Official Website

4. upGrad

About the upGrad

upGrad was founded in 2015 by Ronnie Screwvala (co-founder UTV). He has started the program with some graduates from IIT Delhi, with a view to empowering students to manifest their potential by learning various skills in this competitive environment.

Digital Marketing Course and Certification

He holds a PG Certificate in Digital Marketing and Communications for 6.5 months from MICA. In addition, you can choose other specializations as follows:

Course fee

This course is for ₹87,750+GST.

Official Website

5. Learning Catalyst

About Learning Catalyst

Learning Catalyst has been established in the year 2009 to provide digital marketing training to entrepreneurs, working professionals and aspiring students. Their format of practice is:

Digital Marketing Course & Certification
  • Web Marketing
  • Web designing
  • Big data and cloud
  • Artificial intelligence/Machine learning
  • Mobile App development
Course Fees

For the complete course, they charge around ₹30,000.


Mumbai, Vashi, Pune, Bangalore, Chennai, Delhi, Ahmadabad and Hyderabad

Official Website

6. Manipal Pro Learn

Learn about Manipal Pro

Manipal Pro Learn was founded in 2013 in Bangalore. It is a part of Manipal’s global education services. Manipal Global has a legacy of over 60 years. He is known for educational and skills training for students and corporate employees.

Digital Marketing Course & Certification
  • Digital Marketing
  • Search Engine Optimisation
  • The certificate program in Digital program strategy
  • Social media marketing
  • Certificate in Affiliate marketing
  • Google Analytics and tag manager
  • Mobile Marketing certification
  • Others
Course Fees

The entire duration is for three months. The teaching method is both online and offline. Online, they conduct a live training session with a charge of ₹ 32,000.


Kolkata, Mumbai, Bangalore, Delhi, Hyderabad and Pune

Official Website

7. Digital Academy India

About Digital Academy India

Digital Academy was established in August 2012. In 2015, Digital Learning acquired it.

Digital Marketing Course & Certification
  • Digital Marketing certification course
  • Corporate Digital marketing training program
  • Google ad word certification courses
  • Digital Marketing Associate course
Course Fees

Their online program is for three months, and the other is for six months, with a fee of around Rs 49,900. On the other hand, their offline application is completely classroom training with a duration of 3 months with the same cost.


Located in Delhi, Pune and Gurgaon.

Official Website

8. Internet Marketing School

About IMS

IMS was founded in 2016 with a vision to provide and train digital marketing to boost the career of every interested person. His first branch was started in Kolkata, which was highly successful.

Digital Marketing Course & Certification
  • Online certification program in Digital marketing
  • Certification program in digital marketing
  • Premium program in Digital marketing
Course Fees

Over INR 45,000 +GST


Kolkata, Delhi, Bhubaneswar, Raipur, Lucknow and Siliguri.

Official Website

9. Internet Mobile and Research Institute

About Internet Mobile and Research Institute

IMRI established the institute in Bangalore. He has an active model approach to me to train his students. Through interactive sessions and classroom training, they enhance digital, analytical skills and strategy-building approaches for their students.

Digital Marketing Course & Certification

It is a 12-week program with the following courses:

  • UI/UX Design
  • SEO
  • Social media
  • Video making and production
  • Mobile marketing
  • Email marketing
  • Web analytics
Course Fees

Charge ₹45,000


Location is on Bangalore

Official Website



The founder of well-known YouTube channel Intellectual Indies, founded by Sahil Khanna and now also Lapas.

Digital Marketing Course & Certification
  • Keyword research
  • Search Engine Optimisation
  • Content Marketing
  • Website and video creation
  • Affiliate marketing
  • Content marketing and so on
Course Fees

It is three months course with a charge of ₹40,000+GST



Official Website

11. EduKart

Edukart was founded in 2011 as a well-known brand for distance education. It offers an IAMIA-certified 6-month course for digital marketing. His education contributed to the development and expansion of students’ expertise in online marketing. Their head office is in Delhi, but the curriculum is offered worldwide. Twenty-nine classes are distributed over ten streams.

Edukart provides the ability to train teachers, practitioners and entrepreneurs in many short and long term courses, diplomas and certifications. Edukart training helps you develop a deeper understanding of search engine optimization (SEO), social media marketing (SMM), Google advertising, online marketing, and many other things.

Official Website

Free digital marketing courses

There are many free digital marketing courses and inexpensive recorded courses from platforms such as Udemy, which cover the basics of digital marketing. Even Kaursera has some great shows.

Global Online Digital Marketing Course

Jellyfish training

Jellyfish is a global leader in training around programmatic advertising platforms – Google Marketing Platform (GMP) and its components, Campaign Manager, Display and Video 360 (DV360), Search Advertising 360, Google Analytics 360 and Optimize 360. It is a very advanced program and membership is INR 42,000 per month and is meant for users who already have a GMP platform. Here is an article on the basics of programmatic advertising and DV360 case studies, with the help of which you can get started.

Official Website

HootSuite Social Media Certification

Hootsuite, one of the most popular tools for social media scheduling and monitoring, is Hootsuite Academy, a social media program worth USD 199, which is well worth watching.

Official Website

HubSpot Academy

HubSpot Academy offers a free inbound marketing course and certification to marketers, entrepreneurs and students. They also conduct classroom training but only in the United States.

Official Website

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